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EXPERIENCE ACADEMY, Business Innovation & The Value of Experience 18-23 April, Amsterdam

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Rijksmuseum IAMXP FOTOS - 212_2.jpgJoin our 8th International Course on business innovation through immaterial value creation“.This time in Amsterdam where you will be able to meet entrepreneurs and practitioners in their own business environment. We will be working from THE COLLEGEHOTEL as a home base and continue afternoons in different innovative business environments as Freedomlab, the ABNAMRO Dialogues House, the new ID&T office and many other exciting locations as Trouw Amsterdam.You will have the choice to stay in the cosy College Design Hotel or stay as a guest with some locals, who also might be involved in the course. We will adress issues as; 1)What is experience? 2)The main drivers of change and the urgency for business innovation. 3)The role of creativity and immaterial value creation. 4)The role of co-creation of value.5) the phenomena of virtual value creation and social media. and 5) the development of new business- and transaction models. Furthermore focus will be on city development, the new urban, retail experiences, innovation in healthcare, entertainment & hospitality and entrepreneurship. Everyday there will be time dedicated to work on your own business innovation plan in small groups with our professional coaches. We have invited cutting edge lecturers like Reon Brand Philips Foresighting & Design, prof.Chris Voss London Business School, Yuri van Geest about the future of mobile, Duncan Stutterheim, founder of ID&T, and many others.  For more information see the detailed programme. If you are interested do not hesitate to register soon, places are limitedVALUE OF EXPERIENCE PROGRAM 8-02-2010.pdf & Registration Value of XPCreation April 2010.pdf

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The Value of Experience Executive Course Amsterdam 18-23 April

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Anna en Juan.jpgInternational Executive course 18-23 April 2010, featuring Reon Brand(Philips Design) on Foresighting, Yuri van Geest on the Future of Mobile and many others. Complete New Format. For more information mail us. Detailed VALUE OF EXPERIENCE PROGRAM 03-02.pdf

Connect! The impact of social networks on organisations and leadership, publication by Menno Lanting

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Cover definitief.jpgOnline networks like LinkedIn, Hyves, Facebook, Plaxo, Twitter, YouTube and Flickr facilitate people to cooperate, share, play, meet and create. In the businessworld there is a handfull of succesfull applications in marketing and recruitment. Althoug it looks like a hype, the current generation of managers, the digital immigrants,  cannot comprehand fully the impact of social media on organisations and leadership.  The younger generation of digital natives wants unlimited access to the social networks. An example of impact on business is Hotels. com where travellers are writing reviews. This kind of peer-to-peer marketing has had consequences for the old fashioned travel agencies. Professionals sometimes trust eachother more than their manager. Creativity, access to relevant knowledge and a good network are the most impotant instruments for them. A boss is only accepted when he/she really adds value. There is a need for managers who operate from the spirit of connectivty  instead of planning and control. The advice for managers is to study the impact of social networks on the business: the impact on clients (which channels will they use for shopping?) , on recruitment (do the digital natives want to work for you?), on the businessmodel (how do we make money in the future?).  There are no quick wins according to Lanting. Important questions are: what is your goal with social networks, what do you have to offer, are you willing to explore these new media? Lanting gives a great number of practical examples. In the areas of product and servicedevelopment, HRM, marketing, clientservice and new businessmodels. He has practiced what he preaches by co-creating his book with followers of his Twitter blog. by Steven Olthof

The Riddle of experience vs memory by Daniel Kahneman at Ted

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See http://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory.htmlAbout this talk Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.
About Daniel Kahneman Widely regarded as the world’s most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways…

Apple i Pad Business Model analysis by STL Partners

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Summary: What is the true significance of the iPad? A ’solution in search of a problem’ or a ‘revolution in a tablet’? An analysis of Apple’s strategy and business model, as it relates to digital publishing and the dangers for telcos. (February 2010) Source. After months of fevered speculation, the launch of the iPad was always going to struggle to live up to expectations. Press reviews have been mixed with biggest question being “Do I really need one?” This note examines the impact for the players across the Telecommunications, Media & Technology landscape.

Executive summary;

Touch, Smell and feel before you buy on line CD&I

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The Sense concept designed by CD&I Associates is a wireless device that will, it’s claimed, offer a “more emotional connection between users and experiences” through touch and smell. It aims to give users haptic, thermal and olfactory sensations while playing games, watching movies and shopping online via a tactile hand sheath and flavor-ink printed output.

Its creators, CD&I Associates, ask that we imagine a future where experiences like shopping, gaming and watching media are enhanced by a wireless sensory aid - allowing us to smell, taste or touch virtually represented items on a computer or TV screen.

The Sense concept is CD&I Associates’ contribution to the 13 visions of the future for the French Alliance’s La Fin Du Design exhibition. It is proposed that the device incorporates a tactile, heated sheath in which the user places a hand. The system would then stimulate nerve receptors in the hand to recreate the pressure, temperature, roughness, softness, or hardness properties of an object being viewed on a device with which Sense has been wirelessly linked. The system might also be used to help the blind read on-screen text by converting it into braille and feeding it to the user via the sheath or converting it to speech and output through onboard speakers.

Sense will also feature six flavor cartridges which will mimic basic flavor types such as bitterness, sweetness, saltiness and so on. It’s proposed that seven additional wax cartridges will feature micro emanators to reproduce different types of smell. Responding to device input, cartridges are suitably mixed and a small object-oriented taste and smell sheet is then printed. This not only magnifies and expels carefully mixed scent but when placed on the roof of the mouth will dissolve and release an appropriate taste sensation.

Touchscreen technology will complement any information given on the display of a linked device and allow the user control over Sense’s functionality. CD&I Associates also sees new sensory applications being made available for download to update and improve the usefulness of the product. Of course, being a concept, actual technical details are scant but it will no doubt take full advantage of whatever technical advances have been made by the time any talk of production has begun.

At first glance it may be tempting just to dismiss CD&I Associates’ vision of sensory interaction with virtual objects as being beyond the reach of current technology but if such things as machines powered by bacteria or the 3D bio printer Gizmag featured recently were proposed only a few years ago, would it be fair to say that utter disbelief would be high among the reactions on offer? One to watch, perhaps? Source Gizmag

Back to the basics of cooking Jamie Oliver at Ted

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4347918400_db1671c342.jpg“My wish is for you to have a strong, sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity”, according to Jamie Oliver. Jamie received a standing ovation at Ted’s conference.

Business model innovation matters by Alex Osterwalder

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Interesting collection/publication on a co creative basis. Osterwalder sketches actually a frame work where he compares Pharma, Telco’s and the Car industry, how they make money. Is more a strategic framework.

Innovation in Healthcare Lucien van Engelen Today Life from Ideaworks iSoft

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http://www.ustream.tv/channel/isoft-health

Smart XP University of Twente opens new lab

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smartxp_living_lab-2-1.jpgthe Smart eXPerience living lab (SmartXP) is putting ubiquitous technology on a pedestal in a theatre-like setting. SmartXP provides students, researchers, and other professionals the opportunity to experience technology in realistic settings. Here technology meets technology, technology meets humans and humans meet technology, which are all necessary requirements to reach the ubiquitous systems vision. In this vivid environment we encourage people to give constructive extra disciplinary reviews. We feel that the interactive design of SmartXP is a source of inspiration for innovation and the creative use of ubiquitous systems.

Creative application and development of technology is one essential ingredient of ubiquitous computing which however requires in-depth access to the relevant technologies that goes beyond a mere literature study or an occasional cooperation. Ubiquitous computing research often leads to prototypes that however cannot be evaluated without medium to large scale trials in a realistic setting. The cost of such trials is generally too high to be borne by a single project. CTIT and the faculty EEMCS are establishing the Smart eXPerience living lab (SmartXP) environment as an open resource and show-case facility for ubiquitous technology in realistic settings.

Interview with Duncan Stutterheim, Maire of the night(in dutch)

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duncan bewerkt.jpgOur colleague Ronnie Overgoor had a very open interview with Duncan Stutterheim.Watch. Duncan will be one of the Key Note Speakers at our international executive course 18-23 April.

in progress
Albert Boswijk